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Beyond convenience – connecting with customers through personalized marketing

Highlights of the month

Beyond convenience – connecting with customers through personalized marketing

How can c-store marketers leverage technology to keep pace with shifting customer behavior?

Read Article>>

What role do shopper emotions play in driving purchasing decisions?

Highlights of the month

What role do shopper emotions play in driving purchasing decisions?

If you want to own shoppers’ wallets, you must first own their hearts and their minds.

Read Interview>>

Shopper Marketing: The Vital Ingredient In The CPG Marketing Mix

Highlights of the month

Shopper Marketing: The Vital Ingredient In The CPG Marketing Mix

Shopper marketing is gaining importance in retail and requires a high level of collaboration between retailers and CPG manufacturer for greater efficiency.

Read Blog>>

Trinity Of Obstacles That Are Making Passage To An Omni-channel Universe Grueling

Highlights of the month

Trinity Of Obstacles That Are Making Passage To An Omni-channel Universe Grueling

There are many challenges that retailers face when deciding to implement omnichannel strategies. Here are the top three hurdles to omnichannel success.

Read Blog>>

Analytics-fortified personalization or plain vanilla segmentation, the argument continues….

Highlights of the month

Analytics-fortified personalization or plain vanilla segmentation, the argument continues….

Though segmentation had its own benefits, personalization is the new trend taking the retail world by storm.

Read Blog>>

Editor's Pick
Most Popular
Wooing shoppers with personalized promotions
Wooing shoppers with personalized promotions

Innovative personalized promotion strategies for retailers through Retail Analytics. Learn how retailers are creating more personal experiences for shoppers today. Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Big data analytics – a retailer’s newest weapon
Big data analytics – a retailer’s newest weapon

In which areas of retailing can the power of big data analytics be leveraged, and what are some of the best practices to consider in a retail big data project? Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
How a capable store workforce can smoothen the retail ride (Workforce Analytics)
How a capable store workforce can smoothen the retail ride (Workforce Analytics)

An efficient workforce can make all the difference to a retail store’s success. How can retail managers keep employees motivated and their morale high? Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Top 3 self service retail capabilities in multichannel retailing
Top 3 self service retail capabilities in multichannel retailing

Multi channel retailing is blending ‘online’ and ‘digital’ with ‘brick and mortar’ and ‘in store’ – to offer shoppers a range of self service retail options. Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Store Operations and Distribution in Multichannel Customer Service
Store Operations and Distribution in Multichannel Customer Service

Retailers are focusing on every aspect of store operations and fulfilment systems so that they form a part of a superior,seamless cross-channel experience for their customers. Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Fulfilling a Multi-Channel Customer Experience
Fulfilling a Multi-Channel Customer Experience

Multichannel retailers have to leverage cross-channel synergies and build advanced analytical capabilities to successfully deliver consistent shopping experiences across channels. Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Retail Execution Management for Successful New Product Launch
Retail Execution Management for Successful New Product Launch

CPG, apparel, and fashion retailers often face a challenging situation at the time of a new product launch as it involves a great deal of planning and timely execution. Read Blog>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Top 9 Cross-Channel Retail Capabilities
Top 9 Cross-Channel Retail Capabilities

When it comes to being truly cross-channel and offering a consistent customer experience across channels, where do you think your retail business stands? Read Blog>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
‘Loyalty’ Is Not Just A Program But A Journey Through Customer Lifecycle
‘Loyalty’ Is Not Just A Program But A Journey Through Customer Lifecycle

Is your loyalty program brining in profits? Loyalty is not a one-time activity but a way of consistent thinking and lifelong strategizing for the retailers. Read Blog>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Say hello to anytime, anywhere shopping
Say hello to anytime, anywhere shopping

Today, shoppers don’t need to be told what’s hot and what’s not by a retail representative – they already know what they want, how much it costs and where they can get it at the cheapest price! Read Blog>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Most Popular
Editor's Pick
Wooing shoppers with personalized promotions
Wooing shoppers with personalized promotions

Innovative personalized promotion strategies for retailers through Retail Analytics. Learn how retailers are creating more personal experiences for shoppers today. Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Big data analytics – a retailer’s newest weapon
Big data analytics – a retailer’s newest weapon

In which areas of retailing can the power of big data analytics be leveraged, and what are some of the best practices to consider in a retail big data project? Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
How a capable store workforce can smoothen the retail ride (Workforce Analytics)
How a capable store workforce can smoothen the retail ride (Workforce Analytics)

An efficient workforce can make all the difference to a retail store’s success. How can retail managers keep employees motivated and their morale high? Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Top 3 self service retail capabilities in multichannel retailing
Top 3 self service retail capabilities in multichannel retailing

Multi channel retailing is blending ‘online’ and ‘digital’ with ‘brick and mortar’ and ‘in store’ – to offer shoppers a range of self service retail options. Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Store Operations and Distribution in Multichannel Customer Service
Store Operations and Distribution in Multichannel Customer Service

Retailers are focusing on every aspect of store operations and fulfilment systems so that they form a part of a superior,seamless cross-channel experience for their customers. Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Fulfilling a Multi-Channel Customer Experience
Fulfilling a Multi-Channel Customer Experience

Multichannel retailers have to leverage cross-channel synergies and build advanced analytical capabilities to successfully deliver consistent shopping experiences across channels. Read Article>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Retail Execution Management for Successful New Product Launch
Retail Execution Management for Successful New Product Launch

CPG, apparel, and fashion retailers often face a challenging situation at the time of a new product launch as it involves a great deal of planning and timely execution. Read Blog>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Top 9 Cross-Channel Retail Capabilities
Top 9 Cross-Channel Retail Capabilities

When it comes to being truly cross-channel and offering a consistent customer experience across channels, where do you think your retail business stands? Read Blog>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
‘Loyalty’ Is Not Just A Program But A Journey Through Customer Lifecycle
‘Loyalty’ Is Not Just A Program But A Journey Through Customer Lifecycle

Is your loyalty program brining in profits? Loyalty is not a one-time activity but a way of consistent thinking and lifelong strategizing for the retailers. Read Blog>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
Say hello to anytime, anywhere shopping
Say hello to anytime, anywhere shopping

Today, shoppers don’t need to be told what’s hot and what’s not by a retail representative – they already know what they want, how much it costs and where they can get it at the cheapest price! Read Blog>>

How can c-store marketers leverage technology to keep pace with shifting customer behavior? Read article >>
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